Ask yourself what problems your products or services help solve. You’ve already used your customer data to discover their interests, but you also need to know what they don’t like and the problems they face. You can collect this data by researching the questions users are asking about your industry and products.
There are several research tools that can track down the most common queries and questions, such as the Keyword Magic tool . Open the tool and enter a target keyword related to your product or service. For example, we have searched for the phrase “tennis shoes”: img-semblog The tool will provide Decision Maker Email List you with a list of related keywords and their metrics, such as average search volume, keyword difficulty, and other parameters related to search results.
In this example, “My tennis shoes are too small” indicates that users searching for this phrase have a clear problem (small tennis shoes) that they want to solve. They are probably at the beginning of the consumer journey and are looking for solutions. You could create a shoe size guide or create a landing page about your footwear. The idea is that you use your content to educate, engage and offer a solution to your audience.