Social networks have given rise to new forms of communication and interaction and this has caused the way in which we buy to also change. Users no longer purchase a product or service without carrying out prior research and thus, for example, knowing the opinions of other consumers. The digital context and social networks have changed the way we consume and, therefore, companies have to be able to adapt to the new times and change the way they sell.
Aware that companies that know how to adapt to the constant changes in the digital world will be the ones with the most options for success, in this post we B2B Email List are going to talk about what social selling is, what its benefits are for companies and how to carry it out . What is Social Selling? Social Selling is the use of social networks by the commercial teams of companies with the aim of getting to know users and creating relationships with potential customers. Social Selling focuses on both B2B and B2C businesses. As we can see, Social Selling does not consist of selling directly through social networks, but of being able to create a community of potential clients, which helps to increase sales over a period of time.
A Social Selling strategy does not have immediate effects, but its results come over time. Sales teams must be able to get to know their customers and thus gain their loyalty through valuable content, listening to them and answering their questions. In addition, new commercials have to search and find potential clients through social networks with whom they can start conversations and thus convert them into clients. How we can carry out Social Selling To carry out a good Social Selling strategy we must review the following points: •Optimization of profiles on social networks. Profiles must be optimized, whether they are corporate or personal. Update the photo, include keywords, a good description, personalized URLs.