In the dna of the y do as a community manager monitor we have to know what is being said about our brand in social media , in blogs , in our reference sites . For this we will use tools such as:– google alerts : we receive in our email alerts about words or phrases that we want to monitor. We can determine what, when and how we want to receive alerts in our inbox. – social mention : this is a good tool to know what is being said about your brand/s. Track blogs, videos, social networks, comments. Also which keywords are most linked to your brand and which users interact with it the most.
Mention what is said about your brand and about the competition, in media and social networks. You can generate pdf reports and download data in csv – twitter advanced search : it is a very important and abundant source of information. The contents Special Marketing Database happen fast, and you have to be vigilant, especially with the bad reviews. A complement is the search on the social networks themselves, and if they have a geolocated business to manage also on channels such as foursquare tripadvisor or yelp.
We must also monitor if we have campaigns running for example, in google adwords, facebook ads or linkedin ads. See if they are working or improvements need to be made in the design or in the budget allocation. [tweet «daily community manager tasks: monitoring»] listen more than saying, it is important to listen. If you define your target audience well , see what they think, what they need, you will have more opportunities to link the brand with the audience it is so.