If you are interested in digital marketing you have certainly already heard of the Funnel or the Conversion Tunnel. In this article, we will present the 5 key steps of funnel marketing adapted to the advent of digital. funnel milestones The word Funnel is an English word that means Conversion Tunnel. It designates the buying process of a customer from the knowledge of the product to the purchase. We talk about Funnel or funnel because there are several stages along the path to purchase during which the number of potential customers decreases. The objective of marketing is therefore to define the key stages of the Funnel in order to identify what, at each stage, pushes the customer to move on to the next stage.
Throughout these steps it is important to analyze and track your KPI’s practice Test & Learn and optimize your conversion funnel . The challenge here is to maximize Country Email List leads and the chances of a prospect converting into a satisfied customer. The 5 key stages of funnel marketing Most often, the Marketing Funnel or Conversion Tunnel is broken down into 5 major steps that should be optimized to successfully transform prospects into loyal customers. Step 1: Raise awareness and build commitment The Awareness stage is the stage of the Funnel that attracts the most potential consumers. At this stage, potential customers or consumers discover your brand, your products or your services.
The goal for you is to develop engagement reach a large number of people attract new potential customers and expose them to your products or services. This step usually happens on social media platforms such as YouTube , Facebook or LinkedIn . Awareness can take a variety of forms, including: social media posts , advertisements, free offers of informative content, word-of-mouth, or reviews from close friends, family, or colleagues. Service articles21. Previous Next Step 2: Generate Interest Once your customers are exposed to your product or service, they may want to learn more. They seek to understand why they should choose a particular offer.