Online retailers study sales data for similar product catalogs across different sites to determine which products should be placed in specific spots online. Branding Traditional merchandising involves brands working with retail stores. In ecommerce businesses, merchandising provides a channel through which brands can sell directly to customers. The difference between these two is that while they both involve customer experience, online merchandising sales tend to be much more one-to-one because of data analytics and targeting.
Product grouping Traditional merchandisers deal with products in many variations and arrange multiple products on shelves or tables so customers can see them together. Ecommerce merchandising is focused on giving the most prominent places in each B2B Email List category to the products you want to push the most. Ecommerce sites typically use product descriptions, images, and other details to help shoppers find what they’re looking for without comparing options side by side. Lush clearly highlights their best selling products within a given product category. Lush clearly highlights their best-selling products within a given product category. Elements of ecommerce merchandising There are five elements of ecommerce merchandising designed to maximize the efficiency of your ecommerce business, as follows.
Homepage merchandising Through homepage merchandising, provide customers with relevant product information and incentives to purchase on your homepage. Your homepage should have plenty of calls to action (CTAs) and details of promotional offers. Include mission statements, and brand-building messaging that help distinguish yourself from competitors online on your homepage to help drive sales. Also, have an option for users to sign up to increase your customer subscriptions. United by blue’s homepage features their main CTA directing visitors to their new arrivals. United by blue’s homepage features their main CTA directing visitors to their new arrivals Look-book and collection pages If you’re a clothing store, look books help your customers to visualize what the products you’re selling look like and provide them with a basis of inspiration for their own outfits of the day.