Today prospecting is becoming an essential activity in marketing. It is the best basic tool for a business to be successful. Haven’t you noticed that nowadays any business, marketing company or manufacturing company rejoices in their success and all thanks to a prospecting campaign? Thus, it is therefore essential to have a well-prepared and well-structured prospecting. B to C commercial prospecting, what is it? Prospecting directly with customers (end consumers) is therefore the role of salespeople. The sales manager will be in direct contact with consumers. For example, during cnil commercial prospecting for an energy drink manufacturing plant, it is those who consume these drinks who are the subject of prospecting and not distributors, stores or supermarkets or other resellers. Of course they also buy the products of the factory, but only to resell them.
The objectives are not necessarily to win new customers, prospecting can have other purposes. It can also be a retention technique. Here, the seller studies and takes into account the recommendations of customers in relation to a product or service while highlighting its strengths and the good sides so that they continue to consume. It can also be for Whatsapp Number List a promotion of new products. In this case, the seller has to convince those who are already customers to subscribe to a new service or to buy a newly created product. Prepare your commercial prospecting for a B to C business Why prospect ? As many say: to prepare is to anticipate your success. In any case, it will therefore be necessary to plan in advance all that you are going to do.
Before even starting your mission, you will need to know your prospect (who will you be confronted with?). The answer to this question will guide you throughout your sales prospecting . This is how you will provide the tools necessary for your mission: the databases, the scripts or prospecting tools that you will use according to your target without forgetting the prospecting files that you need. Also consider establishing a budget for your mission. Estimate all fees and costs for your task. This will prevent you from going bankrupt and regulate your expenses, especially if you are an independent professional. This is also valid for a company, even if you invest in a campaign, you should still think about your financial situation. Finally, don’t forget to make a plan. Thus, it will be necessary to plan in advance the tasks to be carried out by following a schedule of realization.