The challenge will be to provide him with solutions adapted to his problems through your product or your service. An effective sales argument is a job to prepare upstream. By contacting the customer cold, you must, in 10 seconds, succeed in captivating him but also in making him interested in you, ie your company rather than one of your competitors. If you master an impactful Mobile Number List speech, the client considers you a professional. He will then agree to take the time to listen to your solutions.
Handling your sales pitch is therefore inevitable to create a solid business relationship. It will help target new customers and generate qualified leads. Your target type In an outbound sales prospecting strategy, it is essential to determine your B2B targets. To whom do you want to direct your commercial activity? By definition, a prospect corresponds to an ideal target customer, that is to say, a potential customer. The difference between a prospect and a lead is the following: a prospect does not know you while a lead has already come into contact with your company. Why promote good customer targeting?
You will be put in a touch more easily with the strategic person Your pitch will be worked on and adapted to target new customers You increase your chances of getting positive feedback by contacting a customer cold Your business developers gain in commercial efficiency You maximize your return on investment by generating more leads It is then a question of asking the right questions in line with your strategy: which market do you want to target? Here are some elements to identify your target: The geographical area Company size Turnover The area of the activity The decision-maker: what type of interlocutor. Is it accessible? The channel ( cold call or e-mail ) The potential problem or the key subject competition.