It helps them better control their breathing and movements. It helps them fall asleep more immediately and pleasantly. We have already talked to you about social network profiles to learn from for your Social Media strategy. Take a look . What does ASMR mean within a marketing strategy? After this content format went viral, it was a matter of seconds for brands to incorporate it into their marketing formats.
This well-known beer brand from the United States used it to carry out a campaign on television, with millions of reproductions. The Ikea brand Business Email List has also incorporated it to show its new products. A 25-minute commercial with more than 3 million viewers. Where to sign? See for example how it was used on the BBC to explain Brexit. What do all these campaigns have in common? That they really know what ASMR means, and they apply it to their content.
That is do not try to fit your past content into an ASMR marketing format , but quite the opposite: create new content that fits perfectly with it. The use of sounds and brands is not something new for sensory marketing. Surely you know how to recognize the bubbling sound when pouring a Coca Cola into a glass, the keyboard sound of the classic Blackberrys (a milestone of the millennial generation ) What to learn from ASMR for our marketing strategy Maybe your product or service does not fit with an ASMR video or audio.